SERVICES

CELC creates an environment conducive to industrial enterprise competitiveness following a three-pronged approach comprising information, defence and promotion. This internationally-focused multichannel strategy stimulates innovation and builds on the performance of natural fibres with proven environmental qualities. A body of actions facilitated, produced and promoted by its dedicated platform CELC Développement.

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STUDIES & TRACEABILITY & COMPLIANCE

FLAX & LINEN OBSERVATORY©

• Open-source scientific information on Flax/Linen on europeanflax.com
• Sustainability: Linen barometer
• Ecoprofile Performance, innovation: Linen Comfort study.

EUROPEAN FLAX® AND  MASTERS OF LINEN®

Support for supply chain certification through certification bodies and for sustainability claims.
Information about European Flax®
Information about Masters of Linen®

ANTI COUNTERFEITING

ISO standard for fibre identification by CELC’s Bast Fibre Authority.
List of accredited laboratories available on request.

textile@europeanflax.com

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FREE ASSISTANCE FOR MARKETING & RETAIL

FLAX/LINEN EXPERIENCE

Day trips to the flax fields to discover  how flax is cultivated and transformed.

INSTORE POS / CUSTOMER  ENGAGEMENT

Written content • High-resolution images • Assistance for display tools, brochures and customer engagement tools • Packets of flax seed giveaways.

DIGITAL TOOLS

Store locator, web & social media visibility.
Banners, pop-up windows, layouts, shopping newsletters.

TRAINING &  STORYTELLING TOOLS

Tailored sales team training. Sales manuals.

MERCHANDISING

Display advice and assistance.
Fibre show and tell.

SOCIAL MEDIA

Custom social media kit,  drive to store and e-store campaign, IGTV.

 

communication@europeanflax.com

https://ilovelinen.uk/

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SUPPORTING SOURCING OF LINEN INNOVATIONS

LINEN DREAM LAB®

Paris – Milano

THE EXPLORATING SHOWROOM FOR A 100% LINEN EXPERIENCE

YARN | FABRIC | MATERIAL-LIBRARIES

communication@europeanflax.com

ONLINE TOOLS

PLATEFORM LINEN DREAM LAB
A sourcing e-platform for European linen innovations

PDF CELC MEMBERS DIRECTORY
flaxandhempdirectory.com

Mill information and contact details, product specialties, certifications, min. quantities etc.

Members dedicated to technical outlets (composite).

SHARE KNOWLEDGE ABOUT FLAX/LINEN INNOVATION

TRAININGS: face to face, digital or webinar

Crédits photos : S. RANDE _ V.LAPPARTIENT l European Confederation of Flax and Linen